Copywriting
Every Super Bowl LX Ad — Ranked
I co-wrote creative copy descriptions for EDO’s annual Super Bowl ad ranker, which includes nearly 100 ads.
Social Media
I co-strategized this social video to accompany my story on Stanley 1913’s collaboration with Post Malone
and the brand’s overall culture-first marketing strategy.
Read:
With Help From Post Malone, Stanley 1913 Wants to Show It Sells More Than CupsI provided a voiceover and co-wrote a script for this social post to accompany my
round-up of Wicked brand collabs.
Read:
5 Gravity-Defying Wicked Marketing CollabsPodcasts
ADSPEAK Podcast: Keeping Air in the Jordans
I joined ADWEEK’s editor-in-chief to discuss the history and influence of Jordan Brand,
the marketing elements behind its 40th anniversary,
and what the brand needs to do to stay relevant for the next generation of athletes and everyday consumers.
Read:
How Jordan Brand Is Marking ‘40 Years of Greatness’ While Ushering in a Bold New Era